Can You Hear Me Know?

Interesting article from TechCrunch today about the future of mobile advertising as discussed by a few business leaders in Davos, Switzerland. The highlights:

- US Mobile Ad Market is projected to be only around $1 Billion by 2012 (seems low to me)

- Mobile phones make it easier for advertisers to target their ads through GPS and other features

- China Mobile estimates its mobile phone market to be half a billion users and they are adding 6 million users a month.

No doubt mobile advertising will have a huge impact in future ad campaigns. The extent of which it happens, especially here in the US, remains to be seen.