Email Marketing Settlement

Datran, a huge online marketing company based in NYC recently settled a lawsuit with the State of New York. They were found guilty of marketing to customers to whom they collected personal information from while they were doing other projects from some of their clients. Consumers were usually duped into giving their personal information when they clicked through banner ads or text links that advertised free iPods or free plasma televisions.

Datran is a marketing company that will send out email advertisements, do banner ads, and text links in favor of other online Merchants. Companies provide Datran with basic information about their customers such as a name and an email address and Datran in turn does a online marketing campaign to get those people to buy from certain merchants.

Datran was accused by New York Attorney general Eliot Spitzer of spamming customers with discount drugs and diet pills. This article proves that you better be careful to whom you provide information about your customers to.