No Surfing For You!

In Boston, cafe owners are getting quite upset at the locals who are taking advantage of WiFi access in coffee shops, but not purchasing much while they surf the web. Some have even gone to the point of shutting off their WiFi or kicking web surfers out of their shops.

I understand that nerds taking bandwith from legitimate (read: paying) customers is cause for concern, but owners shouldn't get their panties in a bunch over the issue. I'm fine with the fact that customers much purchase something in order to use the WiFi that's available, but I think they're going a little overboard if they're kicking customers out of the store who spend a couple hours surfing the Web.

The fact that people are at your store (instead of say, Starbucks) should be a cause for celebration for you - and give you some sort of sense of entitlement. Let's face it, people in your stores are a hundred times more likely to buy something from you than someone who is not in your store.