Google's New Coupons

In a not-so-surprising move, Google will now offer coupons from local merchants so users can physically print them out and redeem them at their respective merchants.

The good part about this new program is that local merchants will be able to increasingly move from traditional advertising to the online realm by giving searchers more relevant, local discounts. For example a local hair salon will be able to display a coupon offering $5 off your next haircut when you redeem this ad, when a user searches for "hair salon's" in a given area/zip code.

The bad part about this is Affiliate Markerters probably will not see much much in the way another revenue stream. This deal appears to only involve Google (and their project partner Valpak) and the merchants who will be offering the coupons. Which isn't surprising given Google's recent changes to it's adwords policy.

Read More: Advertising, Google