Monday, February 12, 2007

MyBay

It was announced last week that eBay was trying to hook-up with MySpace on MySpace. eBay is hoping to tap the 50 Million plus MySpace users by allowing them to transact on MySpace via eBay.

This is an interesting move for eBay, primarily because most of MySpace's customer base contains people in the 18-24 demographic (which, btw, is great idea to gain buyers, not so great to gain sellers).

What's in it for MySpace? Good question. Sure, eBay has 180 Million customers that it can introduce social networking too, but let's face it, MySpace is just a big 'hook-up' platform and how many 40 year old soccer moms want to use a site that's geared towards kids in their 20's.

This is just a preliminary deal, and it's unclear if it will actually be consummated, however, if it does go through, I don't see it being a boon for either company. eBay will surely use MySpace as an advertising mechanism, but once they saturate it, what's left?

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