Extra, Extra..Bloggers ARE Important!

Pretty good article in yesterday's WSJ (registration required) about how bloggers are becoming viewed by the fashion industry as an important medium to getting the word out about their products.

The big reason for the change in opinion about bloggers and their loyal readers, is just that, the millions of web users who turn to blogs for information. In case you've been living on Pluto (btw, it's no longer a planet), there are now over 50 million blogs being posted on the Web as we speak, and according to most people, that number is only going to grow.

Case in point, the blog SeekingAlpha struck a deal earlier this week with Yahoo! Finance, in which Yahoo! Finance will now carry content from SeekingAlpha with it's associated ticker symbols and other areas of the site.

Why is blogging so important? I think the answer is it puts more of a human face on subjects that have previously been left up to professional writers and journalists to write about in books, magazines, and Web 1.0 media. Now, anybody with access to a PC can give their two-cents about practically anything.

The benefits of this is more information is immediately available to everyone, and people can make better, more informed decisions on any subject they desire.

A drawback of this is now everyone considers himself (or herself) an expert in something - including yours truly. The readers, then, will have the ultimate say on who or who is not and expert, and they will demonstrate this decision by visiting the 'experts' blogs more.

Read More: blogs, blogging, WSJ, Yahoo, Frankly Speaking