Why You Should Pay People

Yahoo today published a semi-humorous story about an ex-eBay Affiliate who was sent to jail today for five months for sending threatening email messages to Meg Whitman and Pierre Omidyar.

The man claimed he was owed $7200 of back-pay through eBay's Affiliate Program. The reason I found this story particularly amusing is because I work in the world of online marketing and am very familiar with the ins and outs of affiliate marketing.

People who run affiliate websites are a fickle bunch - in many ways similar to sellers on online Auctions sites. Don't get me wrong, for the most part most Affiliates are normal business people. But there are others (typically those Affiliates that run smaller websites) who are, frankly speaking, a pain in the ass to work with.

Under no circumstances are merchants allowed to mess around with how they pay Affiliates. If an Affiliate feels that they were short-changed in any way, they will raise hell until something is done about it. If you don't believe me, be sure to check out Abestweb.